Amaiò Swim

Timeline
3 months
Role
Senior Designer
Company
Post+Beam
Demonstrates
Branding, Packaging, Project Management, UI, UX

Problem

Create branding, packaging, and a website for the Heiress to the Tylenol Fortune’s new swimsuit company

Look book

While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done via the following selection of images from the project.

Identity & Packaging

AMAIO SWIM logo in black serif lettering with accent mark over the O
Amaio Swim brand color palette showing primary slate gray and regular gray swatches with Pantone codes, plus secondary color variations in graduated tones from 20% to 80% opacity
Typography guidelines showing Proxima Nova font family samples in Regular, Light, and SemiBold weights with Arial fallback options
AMAIO logo design showing kerning adjustment with original red letterforms behind new black letterforms
Amaiô Swim logo variations showing primary mark and alternate versions in black and white configurations
Brand guidelines page showing Amaio Swim logo with clear space measurements and minimum size specifications
Brand guidelines page showing six examples of incorrect Amaio Swim logo usage with red diagonal lines indicating violations
AMAIÔ SWIM logo in white text on dark background with 'Original' label above
Two product tags with bicycle pattern, one light gray with black string, one dark teal with beige string
Two shopping bags with clear handles, one white and one black, both featuring repeated small bicycle icons
Two shopping bags with repeating monogram pattern, one white and one black, both with white rope handles
Two shopping bags with repeating monogram pattern, one brown and one navy blue, both with white handles

Look Book

Look Book — amaio-43
Open magazine spread showing Amaio Swim branding on left page and contact details with social media icons on right
Open fashion magazine spread featuring woman in swimwear by pool with product details and brand information
Open fashion catalog showing AMAIO swimwear collection with model poses and product details
Open magazine spread showing intro page with text about swimwear design and flowing teal fabric photograph

Website

Website — amaio-home-top
Circular target icon with crosshairs and center dot, positioned beside project focus text
Teal silhouette of woman's head and shoulders in profile facing right
Website requirements document showing four categories: Usability & Design, Return, Branding, and Expansion with detailed bullet points under each
E-commerce website wireframe showing cart page layout with annotations explaining cart functionality and checkout process
Website wireframe showing homepage annotations with numbered callouts connecting to email subscription form and footer elements
Website wireframe showing footer design with annotations and subscription form layout
Website wireframe showing menu navigation flow with numbered annotations and expanded menu states
Website wireframe mockup showing homepage layout with annotations explaining navigation, promotional areas, and product grid sections
Website — amaio-home-top
AMAIO swimwear website showing model in navy one-piece with product filter interface displaying swimsuit categories and color options
Website layout for AMAIO Swim showing blog post with pool photography and navigation elements
Mustard yellow bikini set with high-neck halter top featuring keyhole cutout and matching bottoms
AMAIO Swim website homepage showcasing swimwear collections with model photography and product grid
Fashion website layout showcasing swimwear collection with multiple model photos and product details
E-commerce website layout showcasing swimwear collections with product grids, navigation menu, and model photography