Resources

A growing collection of assets for product & design.

Reference & Guides

Product-Led Growth Quick Reference
What Makes A Good Strategy?
Principles for building products that are good for the world

Answer Engine Optimization (eBook)

My practitioner's guide to making content visible, extractable, and citable by AI search. 17 chapters plus 50+ deploy-ready files (templates, schemas, checklists, the 90-day plan).

Go to the book →

Open children's book showing text page and illustrated page with cartoon characters playing jump rope

Common Mistakes In Art & Design

I teamed up with InVision to write content on some of the most common ways to distract or direct people in visual design. Learn how to avoid or use them to your advantage.

Download now →

Tools

Template for digital design file handoff
Template for print design file handoff

Blockframe Simple

Blockframe is a free, open-source font made specifically to help designers either quickly see the flow and weight of a layout while mocking up interfaces or to visually obfuscate information without losing the original data.

Download now →

Open Source

WordPress plugin for civic awareness

AI project workflow structure

UX/UI/IA rules for Cursor AI