Coaching and maturing teams through fundamentals to achieve massive growth Overview ZayZoon’s Employer Portal was a fragmented, sales‑led interface owned across Marketing, Sales, and Product, lacking a clear purpose and driving only 2% conversion for B2B SMBs. I established it as a true Product surface, integrated the Echo design system, and applied PLG principles—lifting conversion […]
Bringing efficiency, accessibility, and cohesion to product design Overview ZayZoon was scaling quickly across multiple surfaces, but our UI lived in scattered Figma files, ad‑hoc components, and one‑off decisions. Designers and engineers were solving the same problems repeatedly, visual consistency was fragile, and accessibility was handled reactively. I led the creation of Echo, a token‑first design […]
Automating new client implementation and improving team retention Overview Benevity’s services team was manually configuring complex grant workflows “behind the curtain,” using code and tribal knowledge to implement and maintain client programs. This concierge model led to long […]
I’ve been chatting with a lot of folks across industries lately who are afraid of losing their jobs or have already lost them. Meanwhile, I’ve also had interesting chats with folks new to their industry, with zero training, who are using tools like AI to fill the entire gap in their knowledge and expertise. It […]
I was recently asked exactly that by someone, and I thought I would share my answer broadly because I think it’s a great question and one I’ve seen junior product and research folks struggle with. The truth is, there are several ways to ensure your research recommendations lead to real projects with impact. But I […]
“Lean” and “small” are different things, yet most people use the words interchangeably. If you aren’t familiar with it, “Lean,” as a framework and philosophy for business, was invented at Toyota, a company with hundreds of thousands of employees. It’s not a synonym for “scrappy,” although a lot of tech bros seem to think otherwise. […]