Coaching and maturing teams through fundamentals to achieve massive growth Overview ZayZoon’s Employer Portal was a fragmented, sales‑led interface owned across Marketing, Sales, and Product, lacking a clear purpose and driving only 2% conversion for B2B SMBs. I established it as a true Product surface, integrated the Echo design system, and applied PLG principles—lifting conversion […]
Bringing efficiency, accessibility, and cohesion to product design Overview ZayZoon was scaling quickly across multiple surfaces, but our UI lived in scattered Figma files, ad‑hoc components, and one‑off decisions. Designers and engineers were solving the same problems repeatedly, visual consistency was fragile, and accessibility was handled reactively. I led the creation of Echo, a token‑first design […]
Automating new client implementation and improving team retention Overview Benevity’s services team was manually configuring complex grant workflows “behind the curtain,” using code and tribal knowledge to implement and maintain client programs. This concierge model led to long […]
Decrease overall granting time by improving categorization and enable bulk processes Overview Grant admins spent hours on mechanical updates (5–20 min per request × 20+ at a time), when they may have several details in common for quicker categorization, bottlenecking program scale. I quantified the ops […]
Decrease the time it takes to review a grant request, while improving upon secondary metrics, if possible Overview Grant reviewers were stuck in inefficient, context‑losing workflows that took hours per request and risked biased decisions from visible peer reviews. I framed […]
Communications Automate a month of grunt work to get the team more strategic opportunities The Challenge Shaw’s design team was overburdened with repetitive production tasks like creating banners for Video On Demand releases and ad placements, consuming 1-2 weeks monthly and threatening our transition to a product-focused team. […]
book While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done […]
Timeline 2 weeks Role Senior Designer Contributions Task Create a micro design system for Hunter Douglas’ online tools, making new tool UI feel cohesive Look book While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done via the following selection of images […]
Timeline 2 months Role Senior Designer Contributions Task Increase Olympia Trust website engagement and conversion while improving visuals Look book While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done via the following selection of images from the project.
Timeline 2 months Role Senior Designer Outcomes Problem Aiding a local restaurant group with visuals, information design, and brand consistency Look book While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done via the following selection of images from the project.
Task Research, wireframe, and ultimately prototype a new multicultural money-sending app to disrupt predatory overseas services Look book While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done via the following selection of images from the project. Walkthrough
Communications Overview Shaw’s Friends Loyalty Program was designed to reward long-term customers—but engagement indicators were poor. Membership sign-ups were low, few users activated perks, and overall participation was stagnant. The goal was to reimagine the experience to drive enrollment, benefit usage, and sustained engagement—all within Shaw’s strict design […]
Timeline Span of 5 years Role Senior Designer Contributions Key Tasks Over the span of five years at Shaw Communications my responsibilities covered a wide range of marketing, graphic, UX, and UI design. I became the design lead for TV, Internet, Video On Demand, and the Rdio music streaming service, creating a design system, and […]