Product aphorisms

As you scale teams, impact, and scope, adding new products and features, it's important to remember a few things:

1️⃣ Every feature carries operational debt.

When you build something, you’re not just responsible for its launch—you own its lifespan.

2️⃣ No one cares about your feature. They care about their problem.

Products don’t matter—outcomes do.

3️⃣ Success is what customers do, not what you ship.

A release isn’t the finish line—it’s the starting point for value creation.

4️⃣ The loudest stakeholder is rarely the customer.

If we listen to the nearest voice instead of the right voice, we'll solve the wrong problem. And solving the wrong thing has bigger impacts at scale.

5️⃣ A decision made fast and revisited beats a perfect decision made too late.

Speed is a product muscle we must always exercise—indecision is a tax.

6️⃣ Good process protects great thinking.

Process isn’t the enemy—bad process is. Good process keeps creativity and advanced operations from becoming chaos.

7️⃣ If we can’t measure it, we can’t manage it—and if we can’t manage it, we're guessing.

Product without data is just expensive opinion.