Coaching and maturing teams through fundamentals to achieve massive growth Overview ZayZoon’s Employer Portal was a fragmented, sales‑led interface owned across Marketing, Sales, and Product, lacking a clear purpose and driving only 2% conversion for B2B SMBs. I established it as a true Product surface, integrated the Echo design system, and applied PLG principles—lifting conversion […]
Bringing efficiency, accessibility, and cohesion to product design Overview ZayZoon was scaling quickly across multiple surfaces, but our UI lived in scattered Figma files, ad‑hoc components, and one‑off decisions. Designers and engineers were solving the same problems repeatedly, visual consistency was fragile, and accessibility was handled reactively. I led the creation of Echo, a token‑first design […]
Automating new client implementation and improving team retention Overview Benevity’s services team was manually configuring complex grant workflows “behind the curtain,” using code and tribal knowledge to implement and maintain client programs. This concierge model led to long […]
I use Claude Code for hours every day. Over the past two weeks I’ve run 176 sessions, made 265 commits, and hit an 88% achievement rate across tasks. A strange thing to admit when I’d still consider myself anti-AI in many respects. You see, I started to take the ol’ “If you can’t beat ’em, […]
“We’ll use AI responsibly.” Have you heard a statement like this from leadership or a colleague? Maybe you haven’t even experienced those hollow words and were dismissed or ignored when trying to raise this topic. Worse, maybe you work for an AI company and know sufficient guardrails aren’t being built in? Last month, an AI-related […]
Good design is iterative. Yes, I made a blanket statement, and yes, I am standing by it. What do I mean? Iterative design builds better products through repeated cycles of prototyping, testing, and refining based on feedback. The success of a design is also contextual, based on the current end-users, their problems they need help […]
I started building these principles in 2018. That’s not a brag, it’s a confession. Because if it took six years to get them right, I clearly didn’t have them right the first time. Version 1 launched in October 2020. Twelve principles, each described in a single sentence. Things like “the system should invite diversity of […]