Timeline
3 months
Role
Senior Designer
Contributions
- Wireframes and prototypes
- Prototype testing
- Logo and branding
- Styleguide
- UI and interaction design
- Website template development
- Client & stakeholder management
- Content entry, updates
- Product packaging
Outcomes
- Unified brand, packaging, and site into cohesive slow-luxury system.
- Created tactile, reusable packaging for premium unboxing.
- Streamlined ecommerce navigation and product clarity.
Created an illusion of simplicity!
Problem
Create branding, packaging, and a website for the Heiress to the Tylenol Fortune’s new swimsuit company
Look book
While this case study doesn’t have a full write-up of activities and rationale, you can glean a large portion of what was done via the following selection of images from the project.
Identity & Packaging
Look Book
Website
